FxFactory is a revolutionary visual effects package for Final Cut Studio, offering over 300 GPU-accelerated plug-ins based on the FxPlug architecture for the highest performance and seamless integration inside Final Cut Pro, Motion, and Final Cut Express.
FxFactory is the also the first expandable effects package for Final Cut Studio. By using a plug-in management system tied to the online FxFactory website, new plug-ins can be downloaded and installed on your system with just one click. Their pay-per-use solution lets you have the FxFactory software for free, and to try new effects for free for 15 days, and purchase only the plug-ins you need for your projects. This has got to be “the most consumer friendly” FX package ever.

Unlike other effects packages, FxFactory does not limit you to the effects and parameters developed by Noise Industries. Existing plug-ins can be improved to perform specific tasks required by your projects. New ones can be developed from scratch to lend a fresh look to your work. FxFactory is the only software that lets you do all this without writing a single line of code. The software utilizes modern graphics technologies at the heart of Mac OS X to accelerate all plug-ins via the graphics card, and renders in a fraction of the time of traditional approaches.

Based on a node-based compositing engine, all pixel computations are performed with floating point color accuracy from 8 to 32 bit without sacrificing performance.

Sometimes it’s best when no one can see the filter. In the music video I made for the recording artist Methrone, I used the CoreMelt Advanced Vignette filter on about every frame. This filter dimmed down the edges of the frame, and directed the viewer’s eye to the artist. No one noticed the filter until I did an A/B, then everyone agreed that the footage looked better with the filter.  I was also able to enhance the beauty of a model using a glow filter that looked natural, but made a huge difference in the production value of the video.

The latest filter I tried is SupaWipe, which is made by Industrial Revolution to work in the FXFactory interface. I used it to transition between a guy talking about London and a clip of the London Bridge. I used the Airplane preset and the result was a jet flying across the screen dragging the London clip in behind it.  You can also make your own transitions using images that fit the subject of your project. Needless to say, it’s very cool.

MSRP: FxFactory Pro $399 with 130 filters, others are $49-$99.
Contact: www.noiseindustries.com