Digital Hollywood will take place at Loews Santa Monica Beach Hotel, 27th-30th, 2008. Register now online See: http://www.digitalhollywood.com/LAFall08Agenda.html

Is your company on our Must See list? Google, Microsoft, MySpace, Disney, Fox, IBM, Universal, NBC, AOL, IBM, FremantleMedia, Saatchi & Saatchi, Ogilvy & Mather, TV Guide Network, Fox Cable Networks, Deloitte, HBO, MTV Networks, Sony Pictures, William Morris Agency, Showtime and five hundred more!

Special Events
Monday, October 27th
I. Kick-Off Luncheon - Special Roundtable
11:45 AM - 12:45 PM
Sony Online Entertainment and IBM Present
Virtual Worlds - Real Leaders
Against the backdrop of a more distributed and virtual business world, key entertainment industry and creative figures explore how online video game worlds offer real world leadership lessons
Daniel Sieberg, Science and Technology Correspondent, CBS News and co-host of G Word, Planet Green, Moderator
Speakers to be Announced
Seating will be Limited - RSVP for Registered Attendees - email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

II. Monday, October 27
5:00 PM - Poolside at the Loews - End-of-Day Reception
Hosted by Optaros

III. 5:00 PM - Reception at the Loews
Mobile Excellence Awards, The Best in Mobile Entertainment
Presented by Mobile Monday Global

IV. Special Event - Monday, Oct. 27 - 6:15 PM:
ETC Entertainment Technology Center Evening Roundtable - by invitation
Hosted by: David Wertheimer, Executive Director, ETC@USC
Speakers:
Alan Bell, EVP & CTO, Paramount Pictures
Chris Cookson, President, Technologies, Sony Pictures Entertainment
Chuck Dages, EVP Emerging Technologies, Warner Bros.
Bob Lambert, SVP Worldwide Technology Strategy, Disney
Andrew Setos, President, Engineering, Fox
Mitch Singer, CTO, Sony Pictures Entertainment

V. Tuesday, October 28th
6:00 PM - 7:00 PM
Special VIP Session
YouTube Partner Roundtable (limited seating)
Kevin Yen, Head of Strategic Partner Management, YouTube
Josh Freeman, EVP, Digital Media, Discovery Communications
Michael Arrieta, EVP of Digital Distribution, Sony Pictures Entertainment
Additional Speakers to be announced

Wednesday, October 29th - Open to all Attendees
5:00 PM - End-of Day Poolside Reception - Loews Hotel
Hosted by DVD Forum

The Complete Agenda
Digital Hollywood Fall
October 27- October 30th
Pre-Day Events
The Strategic Sessions
Monday, October 27th
10:00 AM – 11:15 AM
Media & Entertainment Valuation Symposium
Hosted by: Media Valuation Partners

Kick-Off Luncheon - Special Roundtable
11:45 AM - 12:45 PM
Sony Online Entertainment and IBM Present
Virtual Worlds - Real Leaders
Daniel Sieberg, Science and Technology Correspondent, CBS News and co-host of G Word, Planet Green, Moderator
Speakers to be Announced

1:00 PM – 2:15 PM
Track I - Money, Media, Entertainment & Technology
The New Hollywood Equation – Content Owners, New Platforms, Agents & Commerce
P. Clark Hallren, Managing Director, JPMorgan Securities Inc.
Steve Stanford, Partner and President, Content and Entertainment, Agency 3.0
Alix Cottrell, General Manager, Fancast.com, Comcast Interactive Media
Virginia Turezyn, Managing Director, American Capital
Dan Palmer, VP, Corporate Development, Atigeo
Conrad Riggs, “Survivor” and “The Apprentice”
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Track II - The Advertising Platform
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Andrew Smith, SVP Director of Interactive, Saatchi & Saatchi New York
Dean Carignan, Director, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation
Gustavo Alvarado, Partner, Group Media Director, MEC Interaction
Ben Weinberger, CEO, Digitalsmiths
Faisel Hussein, Vice President, Investment Banking, RBC
Mike Quinn, SVP, Research & Strategy, PRN, Thomson
Beth Bemis, Global Markets Director, Global Media & Entertainment Center, Ernst & Young LLP, Moderator

Track III - Hollywood 2.0 – Platforms and Content
Social Networks, UGM and Traditional Media: Strategies in Content, Communications and Commerce
Dhanusha Sivajee, Director, Marketing Development & Product Operations, HBO
Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann Worldgroup
Justin Gunn, Vice-President of Online Programming, Current TV
Ramiro Sanchez, Director - Consumer Media, Thomson Reuters
Jason Oberfest, VP Business Development, MySpace.com
Gabriel M. Ramsey, Associate, Orrick, Moderator

Track IV - The Personalized Media Experience – Mobile, Social Media & Search
The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience
Shawn Molodow, Director Business Development, Content & Internet Services, Xohm, WiMAX from Sprint
Kelly Liang, Head of Mobile Partnerships, YouTube
John Hallman, Manager, Market Development, Video and Mobile Television, Motorola
Fred McIntyre, Senior Vice President, AOL Video
Margo Epstein, Media Sales, Nokia Interactive Advertising
Jim Hollingsworth, Senior VP of Sales & Marketing, Gracenote
Bill Stone, Chief Executive Officer, Handango
Bryan Biniak, CEO, Jacked.com, Moderator

2:30 PM – 3:30 PM
Track I - Hollywood 2.0 – Platforms and Content
Producing and Monetizing Content: The Online, Viral & Episodic Video Phenomenon
Miles Beckett, Co-Founder and CEO, EQAL, Co-Creator and Executive Producer, lonelygirl15 and KateModern
Eric Hadley, Chief Marketing Officer, Heavy Corp.
Marti Nyman, Vice President, Strategic Development, Swarmcast
Chris Petrovic, VP - Digital Media, Playboy Media Group
Donick Cary, Executive Producer, “Lil’ Bush”
Fred Goldring, Partner, Goldring, Hertz & Lichtenstein, Exec. Producer, Will.i.am “Yes We Can” Obama video
Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC and President of the National Academy of Television Arts & Sciences, Moderator

Track II - Reinventing Advertising
Advertising NEXT: Social Networks, User Generated Video, Search, Blogs, IMs, Podcasts, Broadband and Mobile, - It's the Breakthrough Year!
Jared Hendler, Worldwide Executive Creative Director, Edelman Digital
Deeje Cooley, Senior Evangelist, Dynamic Media Organization, Adobe Systems
Dr. Augustine Fou, SVP, Digital Lead, MRM Worldwide
Sherwood Stranieri, Director of Natural Search, SMG Search, Starcom MediaVest Group
Carla Bourque, VP of Media & Entertainment, Nielsen Online
Brett Brewer, President, Adknowledge
Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator

Track III - Hollywood 2.0 – Platforms and Content
Innovation on the Web: Breakthroughs in Entertainment and Technology
Mike Rich, VP and General Manager of Entertainment, AOL Music, AOL Radio, AOL Television and Moviefone.com
Josette Bonte, Chief Digital Media Strategist, IBSG Global Media and Satellite Practice, Cisco
Joe Arancio, Senior Vice President, Sony Pictures Television
Darcy Lorincz, CEO, Origin Digital
Mai Tran, Manager Content Acquisition and Development, CNET Networks Entertainment
Cheryl Lucanegro, Vice President, Advertising Sales, Pandora
Michael S. Scherotter, Media & Communications Industry Architect, Microsoft Corporation
Arlene Zeichner, Principal, Selavy Associates, Moderator

Track IV - The Personalized Media Experience – Mobile, Social Media & Search
The Personalized Web; The Personalized Application; Personalized Television; Personalized Social Experience
David Maher Roberts, CEO, Filter
Neil Roseman, CEO, Evri
Mark Walsh, CEO, GeniusRocket
John Bryan, VP/Head of Business Development, Stumbleupon
Srinivasan "Sesh" Seshadri, Chief Technology Officer, Kosmix
Stephen Condon, former, Vice President, Worldwide Marketing, Verisign, Moderator

3:45 PM – 5:00 PM
Track I - Money, Media, Entertainment & Technology
Celebrity Media Transforms Broadband, Mobile, Social Media and TV
Sybil Goldman, General Manager, Yahoo! Entertainment
David McMahon, Director, Digital, NBC Universal Television Distribution
Tyler Goldman, CEO, Buzznet
Todd Gold - Managing Editor, Fancast.com, Comcast Interactive Media
People Magazine, speaker to be announced
Bambi Francisco, CEO, Vator.tv, Moderator

Track II - Reinventing Advertising
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
Erin Hunter, EVP, comScore, Inc.
Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation
Charley Shoemaker, Director of Video Measurement Products, Nielsen Online
Konrad Feldman, co-founder & CEO, Quantcast
Levy Cohen, Chief Executive Officer, Collarity, Inc.
Thomas Ellsworth, CEO, GoTV Network
Mark Ghuneim, CEO, Wiredset, Moderator

Track III - Hollywood 2.0 – Platforms and Content
The Exploding Appetite of Film, Cable, TV and Broadband Networks - The New Golden Age of Hollywood
Bill Bradford, Senior VP of Content Strategy, Fox Digital Media
Michael Kernan, Chief Executive Officer, NuMedia Studios (former executive ICM)
Rob Hayes, Senior Vice President and General Manager, Showtime Digital Media
Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab
Josh Freeman, EVP, Digital Media, Discovery Communications
James Segil, co-founder & President, EdgeCast Networks
Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Track IV - The Personalized Media Experience – Mobile, Social Media & Search
Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs
Michael Spiegelmann, Senior Director, Yahoo! Music
JD Lasica, founder, OurMedia.org/Partner, Outhink Media/President, Social Media Group
Chris Tolles, CEO, Topix
Marc Goodman, Director, North America Marketing Group, Alcatel-Lucent
Leonard Brody, Co-Founder and CEO, NowPublic
Patrick Moorhead, Director of Emerging Media, Avenue A | Razorfish
James Hirsen, Entertainment Editor, Newsmax
Rob Theis, Managing Director, Scale Venture Partners, Moderator

Monday, October 27
5:00 PM - Poolside at the Loews - End-of-Day Reception
Hosted by Optaros

5:00 PM - Reception at the Loews
Mobile Excellence Awards, The Best in Mobile Entertainment
Presented by Mobile Monday Global

6:15 PM - 8:00 PM
Special Event - Monday, Oct. 27 - 6:15 PM:
ETC Entertainment Technology Center Evening Roundtable - by invitation
Hosted by: David Wertheimer, Executive Director, ETC@USC
Speakers:
Alan Bell, EVP & CTO, Paramount Pictures
Chris Cookson, President, Technologies, Sony Pictures Entertainment
Chuck Dages, EVP Emerging Technologies, Warner Bros.
Bob Lambert, SVP Worldwide Technology Strategy, Disney
Andrew Setos, President, Engineering, Fox
Mitch Singer, CTO, Sony Pictures Entertainment

Tuesday, October 28th
SuperSessions
9:00 AM - 10:15 AM
Track I:
Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms
Jim Barnett, co-founder and CEO, Turn
Greg Johnson - Partner and President, Brands and Agencies, Agency 3.0
Troy Young, CMO, VideoEgg
Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research
Brian Fitzgerald, President, Gorilla Nation
Alma Derricks, Director, Media & Entertainment Customer and Market Strategy, Deloitte Consulting LLP
Joe Lichtman, VP of Product Marketing, Fast Search
Todd Herman, Founder & Chief Creative Officer, SpinSpotter, Moderator

Track II:
Open Social Networking: Definition of an Industry
Angus Logan, Senior Technical Product Manager, Microsoft
Allen Hurff, Senior Vice President of Engineering, MySpace
David Recordon, Open Platforms Tech Lead, Six Apart
John McCrea, Vice President of Marketing, Plaxo
Seth J. Sternberg, CEO, Meebo
Marc Canter, CEO, Broadband Mechanics, Moderator

Track III:
Widgets as a Platform: Content, Advertising, Communications
Hooman Radfar, co-founder and CEO, Clearspring
Michael Berkley, co-founder & CEO, SplashCast
Will Price, CEO, Widgetbox
Rooly Eliezerov, President & Co-Founder, Gigya
Jennifer Cooper, co-founder and CEO, MixerCast, Inc.
Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator

Track IV
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
Jason Henderson, Games Product Manager, Verizon Communications
David Laux, Global Executive, Games & Interactive Entertainment, IBM
Spencer Hunt, Vice President, Game Production & Digital Product Development, Sony Pictures TV International
Isaac Babbs, CEO, Tapatap, Inc.
Frank van Oirschot, CCO, Ex Machina BV.
Justin Townsend, CEO and co-founder, IGA Worldwide
Mike Vorhaus, Managing Director, Frank N. Magid Associates, Moderator

10:45 AM - Noon
Track I:
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Dan Fawcett, President, Fox Digital Media
John Penney, Head of Global Strategy, IMG Global Media
Steve Abraham, Global Leader, Media/Entertainment Industry, IBM Global Business Services
Jonathan Bond, CEO, Kirshenbaum, Bond & Partners
Ty Ahmad-Taylor, Vice President, Product Development, MTV Networks and Logo
Jason Kirk, Vice President, MySpaceTV
Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator

Track II:
Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon
Thom Kennon, VP, Strategic Channel Planning, Wunderman NY
Julie Haddon, Director, Marketing & Business Development, Twitter
Smokey D. Fontaine, Chief Content Officer, Interactive One
Jeff Taylor, CEO and founder, Eons, founder, Monster.com
Baris Karadogan, Partner, Velocity Interactive Group
Eric Wheeler, CEO, co-founder, 33Across
Shawn Gold, Partner, SocialApproach, former CMO, MySpace, Moderator

Track III:
Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV
Geoff Coco, Product Manager, Advertiser & Publisher Solutions-Emerging Media (Video), Microsoft
Tom Blaxland, Director of Product, Fancast.com, Comcast Interactive Media
Mike Kisch, Director of Consumer Marketing, Cisco
Ed Forman, COO and EVP, ActiveVideo Networks
Steve West, Director, North American Strategy, Alcatel-Lucent
Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications
Ravi Medikonda, Vice President & Head of Wireline Business segment, Juniper Networks
Keith Kocho, founder, ExtendMedia, Moderator

Track IV:
Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising
Shawn Conahan, CEO and Founder, Intercasting
Dan Monahan, Global Internet Segment Manager, Ultra Mobility Group, Intel, Inc.
Alex Barkaloff, Executive Producer, Digital Media, LIONSGATE
Jason Ling, Head of Mobile, Myspace
David Kang, Senior Vice President and General Manager, Subscription Services, Rodale
Susan Cashen, Vice President, Marketing, mywaves
Ted Cohen, Managing Partner, TAG Strategic, Moderator

10:45 AM - Noon - Special Workshops
Workshop A:
The Arrival of 3D - Digital 3D Platform for Feature Films and Television
Greg Foster, President, Filmed Entertainment, IMAX
Steve Schklair, CEO, 3Ality Digital
Dave Naranjo, Director of Product Development, Mitsubishi Digital Electronics America
Vince Pace, founder, PACE
Tom McGowan, CEO, Quantel North American
Curt Tilly, Manager Digital Cinema, Microspace
Marty Shindler, CEO, The Shindler Perspective, Moderator

Workshop B:
The Revolutionized Digital Workflow Experience: Understanding How Information Technology, Broadcast & Entertainment Production Merge
Steve Poehlein, Client Industry Executive, EDS
Thomas A. Ohanian, Chief Strategy Officer, Signiant
Gabriele Di Piazza, Managing Director, Media & Entertainment Business, Communications Sector, Microsoft Corporation
Michelle Munson, president and co-founder, Aspera, Inc.
Mike Palmer, Director of Broadcast Digital Distribution Systems and Strategy, Associated Press
David Beebe, Director Video Production, Disney/ABC Television Digital Media Group, ABC.com & ABC Mobile
Joel Ordesky, Chief Technical Officer, Wexler Video, Moderator

12:30 PM – 1:45 PM
Track I:
Hollywood Reinvented! Internet Video, Mobile, User Generated Media, IPTV and Broadband as Next Generation Mass Media Programming and Big Business
Sean Carey, Senior Executive Vice President, Sony Pictures Television
Stephen Chao, CEO and Co-Founder, WonderHowTo.com (former president of Fox TV, USA Networks and Sci-Fi Channel)
Lewis Henderson, Senior Vice President, William Morris Agency
Daniel Becker, Director of Entertainment Content, The Associated Press
David Wertheimer, Executive Director, ETC@USC
Edward K. Moran, Director of Product Innovation, Deloitte Services LP, Moderator

Track II:
Game Power: Entertainment and Branding as Franchise - As Games Integrate into the Movie, Music, TV, Mobile, Advertainment & Custom Branded Experience
Don L. Daglow, President and CEO, Stormfront Studios Inc.
Brett Close, President & CEO, 38 Studios
Randy Shaffer, Business Development Manager, Microsoft
Scot Rubin, Vice President of Marketing, Championship Gaming Series (CGS)
Russell G. Weiss, Partner, Morrison & Foerster LLP, Moderator
Additional speakers to be announced

Track III:
Embracing the Personalized Consumer - Entertainment, Technology and Commerce – Making the Transition to the AlwaysOn Home
Chris Law, founder, Aggregate Knowledge
Dick Anderson, General Manager, Media & Entertainment Industry, IBM
Erik Ramberg, Business Development, Windows Media Center, Microsoft
Richard Bullwinkle, Chief Evangelist, Macrovision
Peter Percosan, Executive Director of Broadband Strategy, Digital Connected Home Business, Texas Instruments
Mary Francia, CEO & Managing Director, SeroWires, Moderator

Track IV:
Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options
Soren Schafft, Vice President of Products and Operation, Fox Mobile Entertainment/Jamster
Alexandre Mars, Head of Mobile, Publicis Groupe and CEO, Phonevalley
Cheng Wu, co-founder and chairman, Azuki
Brian K. Johnson, Senior Vice President, Americas and Asia Pacific, mBlox
Larry Berkin, Vice President, Ecosystem and Corporate Business Development, ACCESS Systems Americas
Ron Faris, Director, Brand Development & Partnerships, Virgin Mobile USA
Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator

Special Workshop:
12:30 PM - 1:45 PM
Disruption & Innovation – Demos at Digital Hollywood

2:15 PM – 3:30 PM
Track I:
Hollywood 2.0 - Content & Commerce: New Rules for the Film, TV, Broadband & Mobile Video Industry - Deals, Advertising and Commerce
Greg Goodfried, Co-Founder, President and COO, EQAL, Co-Creator and Executive Producer, lonelygirl15 and KateModern
Dick Glover, President and CEO, Or Die Networks and Funny or Die
Jim Moloshok, Executive Chairman, The GoFish Network
Jeffrey Calman, Vice President Studio Relations and New Media, Blockbuster
Sandy Grushow, President, Filmaka
Brent Weinstein, Chief Executive Officer, 60 Frames
Mara Sternthal, former, SVP Business Affairs & Development, Paramount's Home Video Group, Moderator

Track II:
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company
Doug Scott, President, OgilvyEntertainment
Carolyn Everson, Executive Vice President, Strategy and Operations, U.S. Ad Sales, MTV Networks
Matti Leshem, founder and CEO, Protagonist
Jeremy Lockhorn, Director of Emerging Media, Avenue A | Razorfish
David Cooper, Senior Vice President and Publisher, Sportnet Tuesday
Michael Kassan, Entertainment and Media Consultant, Moderator

Track III:
Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications
Ryan O’Hara, President, TV Guide Network
Derek Kuhn, Senior Director of Marketing and Business Development, Strategic Solutions, Alcatel-Lucent
Kristin Rolla, Director of Business and Content, AOL Television and Moviefone.com, AOL
Michael Gordon – Chief Strategy Officer and Co-Founder, Limelight Networks
Mark Taylor, Senior Vice President, Strategy & Business Development, Content Markets, Level 3 Communications
Mitch Oscar, EVP Televisual Applications, MPG
Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator

Track IV:
Movies, TV and Video for Mobile - Entertainment & Information Programming Jumpstarts the Revolution
Edward Skolarus, Vice President, Business & Operations, Fox Reality Channel, News Corporation
Marie Jacobson, EVP Programming and Production, International Networks, Sony Pictures TV International
Tim Connolly, VP of Mobile Distribution, Disney/ESPN/ABC
Ray DeRenzo, SVP Product, Programming and Marketing, MobiTV
Dan Hsieh, Senior Business Advisor, ION Media Networks, Inc.
Matthew Feldman, President and CEO, Versaly Entertainment
Frank Chindamo, President & Chief Creative Officer, Fun Little Movies
Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum – Americas, Moderator

Special Workshops
2:15 PM – 3:30 PM
Workshop A: The Entertainment and Media Legal Issues
DRM 101 – The DRM Primer: Rights Management – Rights Holder Issues – The Content vs. Technology Collision
Dr. Jian Zhao, CTO, Thomson STS
James M. Burger, Attorney at Law, Dow Lohnes, Moderator
Additional speakers to be announced

Workshop B:
Virtual World and Multiplayer Gaming Explosion - PC, Console and Mobile
Patrick Ford, VP of Marketing and Community Development, K2 Network, Inc.
Bob Ferrari, Executive Director, Business Development & Sales, Turbine Inc.
Teemu Huuhtanen, EVP, Marketing, Ad Sales and Business Development, Sulake Corporation
Rob Uhrich, Senior Director, Digital Markets, PaymentOne
John Bates, Director, Business Development, Entropia Universe
David Traub, VP Business Development, DigitalSportsMedia, Moderator

3:50 PM - 5:00 PM
Track I:
The Television, the PC, Online Video and the Digital Consumer Experience
Robert Malnati, Director, Business Development, Broadband Solutions Group, Home and Networks Mobility, Motorola, Inc.
Charlie Herrin, SVP, Integrated Product Development & Design, Comcast Interactive Media and VP, Business Development, Comcast Cable Communications
Tom Morgan, Chief Strategy Officer, Move Networks
Amy Lipton, Marketing Director, Media and Entertainment Industry, IBM
Neil E. Cox, Executive Vice President of Product and IT, Qwest Communications International Inc.
Jeffrey Binder, General Partner, Genovation Capital, Moderator

Track II:
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Douglas Gayeton, Film Making Pioneer, "Molotov Alva", “Johnny Mnemonic”
Paul Hertzberg, President and CEO, CineTel Films, Inc
Bob Horowitz, President and Executive Producer, Juma Entertainment
Rasha Drachkovitch, President & Co-Owner, 44 Blue Productions
Andrew Glassman, Founder and President, Glassman Media
David Tochterman, President Moving Target Entertainment, Moderator

Track III:
Advertising and Technology - Games, Interactive TV, Cable, Broadband, UGM & Mobile - Ad-insertion, On-Demand and Back-End Management
Stephen McKenna, Vice President, Media and Entertainment, Communications, Media, and Entertainment, Hewlett-Packard
R. Michael Leo, CEO and President, Operative
Nash Parker, Director, North American Strategy, Alcatel-Lucent
Todd Hinders, SVP Business Development and Sales, ExtendMedia
Aaron Lassila, Senior Director, Branded Entertainment, Double Fusion
Scott Cohen, President, Dimestore Media, Moderator

Track IV:
Entertainment Marketing: Platforms, Brands, Image, Message, & Sell-Through
Adam Stewart, Vertical Director, Media & Entertainment Group, Google
Bettina Sherick, Vice President, International Digital Marketing, Twentieth Century Fox
Russell Scott, CEO and Creative Director, Jetset Studios
Matt Winslow, Senior Vice President, Branded Entertainment, Generate
Greg Kahn, SVP Strategic Insights, Optimedia US
Alex Ben Block, Senior Columnist and Show Business Historian, HOLLYWOOD TODAY, Moderator

3:50 PM - 5:00 PM – Special Workshop
Workshop A:
Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience
Gary Baker, founder and CEO, ClipBlast!
Kelly Egan, Vice President, Business Development, Swarmcast
Perry Wu, CEO & Founder, BitGravity
Jonathan Lee, EVP Business Development, PiCAST Streaming Solutions
Howard Greenfield, Industry Strategist & Columnist, Go Associates, Moderator
Additional speakers to be announced

5:00 PM
End-of-Day Poolside Reception at the Loews

6:00 PM - 7:00 PM
Special VIP Session
YouTube Partner Roundtable (limited seating)
Kevin Yen, Head of Strategic Partner Management, YouTube
Josh Freeman, EVP, Digital Media, Discovery Communications
Michael Arrieta, EVP of Digital Distribution, Sony Pictures Entertainment
Additional Speakers to be announced

7:00 PM - VIP Dinners

Digital Hollywood - Day Two
The Seminars
Wednesday, October 29th
Exhibits Open 9:00 AM – 5:00 PM
9:00 AM - 10:15 AM
Track I: The Entertainment, Media & Technology Legal Issues
The Digital Consumer: Digital Choice and Access to Digital Content - Balancing Consumer Rights with Technology, Regulation and Legal Principles
Russ Rieger, Vice President of Strategic Initiatives, SpiralFrog
Marie Alexander, president and chief executive officer, Quova
Patrick Ross, Executive Director, Copyright Alliance
Iain Scholnick, CEO and President, ImageSpan
Daniel O’Connell Offner, Partner, Nixon Peabody LLP
James M. Burger, Attorney at Law, Dow Lohnes, Moderator

Track II:
Branded Media Marketing - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model
Brian Hirsh, President, Retail Entertainment Design (RED)
Phill Simon, Creative Director, Mondo Studios
Kevin Davis, president, Hollywood.com
Tracey Machette, VP of New Business Development, DMI Music Branding
Jordan Schlachter, Vice President of Strategy, TBA DEEP
Teemu Huuhtanen, EVP, Marketing, Ad Sales and Business Development, Sulake Corporation
Neil McGinness, CEO, Weekly World News, Moderator

Track III:
The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications
Sam Wick, Head of Business Development, Userplane, VP, AOL
Michael Jacobs, Executive Creative Director, MRM Worldwide
Stephanie Quay, Director of Business Development, Meebo.com
David Berkowitz, Director, Emerging Media, 360i
Todd Greene, COO and Co-founder, TrustedOpinion.com
Markus Almer, President and co-founder, Almer/Blank
Roger Lee, General Partner, Battery Ventures, Moderator

Track IV:
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part I
Jason Glickman, CEO, Tremor Media
Federico Grosso, Senior Vice President, Business Development, blinkx
Erick Hachenburg, CEO, Metacafe
Kent Steffen, Vice President, Content Direct, CSG
JP Colaco, Senior Vice President, Advertising, Hulu.com
Dave Toole, CEO, MediaMobz
Matt Kaplan, Chief Strategy Officer and VP of Solutions, PermissionTV
Daniel Harris, Chairman & CEO, MEDIAPASS Network, Moderator

10:45 AM - Noon
Track I: The Entertainment and Media Legal Issues
Piracy and Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM and Anti-Piracy Implementation
John Malcolm, Executive Vice President and Director of Worldwide Anti-Piracy, MPAA
Chris Amenita, Senior Vice President, ASCAP
Andy Nobbs, President and Managing Director, Teletrax
Jean Prewitt, president, Independent Film & Television Alliance
Virginie L. Parant, partner, Artist Law Group
Jason Oxman, Senior Vice President, Industry Affairs, Consumer Electronics Association
Scott Campbell, Founder & CEO, Virtually Atomic LLC, former GM Broad Street Digital, Moderator

Track II:
The Web: The All-Media, All-Consuming Phenomenon – PC, Mobile & TV
Toby Daniels, VP Business Development, Mint Digital
Scott Bailey, Senior Vice President & General Manager, Comcast.net, Comcast Interactive Media
Michael Pond, Senior Media Analyst, Nielsen Online
Gary Kurtz, SVP Content and Programming, MEVIO
David Niu, Founder, BuddyTV
Joy Marcus, US General Manager, Dailymotion
Mark Teitell, Director, Communications, Information and Entertainment Group, Moderator

Track III:
Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve
Kelly Ryan, Vice President, Content Business Development, BlackArrow
Mitchell J. Weinraub, Senior Director of New Media Initiatives, Comcast Media Center
Sanjay Desai, Vice President, Product Marketing, Brightcove
Alex Castro, CEO, Delve Networks
OpenTV, speaker to be announced
Steve Canepa, Vice President, Global Media & Entertainment Industry, IBM, Moderator

Track IV:
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience
JT Taylor, Director, Product Marketing, Cisco, Service Provider Video Technology Group
Alex St. John, co-founder and CEO, WildTangent
Patrick Cosson, Vice President of Marketing, VUDU
Vic Odryna, Co-Founder and CEO, ZeeVee
Nick Chakalos, Senior Director, Strategy & Business Development, Home & Network Mobility Business, Motorola
Steve McKay, Chief Executive Officer, Entone
Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator

Special Workshop
Hosted by: Parks Associates
11:00 AM with lunch at 12:30 PM
Consumers and Interactive Entertainment
This session discusses consumption of interactive entertainment in the digital era. More specifically, it examines industry and consumer trends in connected gaming, virtual worlds, social media, and Internet video, analyzes the role of game consoles in content distribution, profiles changing media habits of the avatar generation, and discusses the implications for Hollywood. It will also look at new interactive technologies such as BD Live.
Presenter: Yuanzhe (Michael) Cai, Director, Digital Media & Gaming, Parks Associates

12:30 PM - 1:45 PM
Track I: The Entertainment and Media Legal Issues
DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies
Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix
Donald Wong, VP & CTO Digital Media, EMC
Steve Sauder, CTO, North Plains
Mark Isherwood, Director and co-founder, Rightscom Ltd
Jim Ward, Director of Business Development, Philips Content Identification
Shawn Ambwani, Vice President, Marketing and Business Development, Intertrust
David E. Leibowitz, Managing Partner, CH Potomac, Moderator

Track II:
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content
Lisa Black, SVP of Marketing and Digital Media, Si TV
Jeff Shultz, founder & CEO, CONCERT.TV
Jason Seiken, Senior VP of Interactive, PBS
Sean Bunner, Operating Vice President, Advanced Services, HSN
Robert E. Quicksilver, Chief Content Officer, Tidal TV
Daniel Leon, Head of Strategic Partnerships, Hiro-Media
Will Richmond, Editor/Publisher, VideoNuze, Moderator

Track III:
Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile
Steve Mitgang, Chief Executive Officer, Veoh Networks, Inc.
Christina Tancredi, Senior Vice President of Marketing, Advertising & Sponsorship Sales, Music Choice
Michele McGarry, Vice President of Business Development, ThinkAnalytics
Hector de Orci, President, La Agencia de Orci & Associados
Dean Scheu, Chief Executive Officer, HSI Communications
William Ganon, Senior Vice President, Advertising Strategy, GoldSpot Media
OpenTV, speaker to be announced
Lauren Cole, President, Cole Media, Moderator

Track IV:
Movies, TV & Video Programming to the Consumer – All Video All the Time: Broadband, Mobile, IPTV and DVD
Jamie Odell, Director of Product Management, Jaman
Bradford C. Auerbach, Digital Entertainment Services, Hewlett-Packard Company
Mark Hyland, VP of Marketing, QuickPlay Media
Daren Gill, VP/GM vTap, Veveo, Inc.
Matt Heiman, CEO, Mobix Interactive
Dina Kaplan, co-founder, blip.tv, Moderator

Special Workshop
1:30 PM – 4:00 - Open to All Attendees
Hosted by DVD Forum
DVD Forum North America Promotional Conference
Speakers to be announced

2:15 PM - 3:30 PM
Track I: The Entertainment and Media Legal Issues
Digital Rights Management – How to Compete with "Free"
Albhy Galuten, Vice President, Digital Media Technology Strategy, Sony Corporation of America
Jon Ferro, EVP TV Distribution, LIONSGATE
ContentGuard, speaker to be announced
Richard LeVine, Global Rights Management Lead, Technology Consulting, Security, Media & Entertainment, Accenture
Rajan Samtani, Director, Business Development, Digimarc Corporation
Brad Hunt, Digital Media Consultant, Moderator
Additional speakers to be announced

Track II:
Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Waikit Lau, Co-Founder and President/COO, ScanScout
Jayant Kadambi, Co-founder and CEO, YuMe
Lon Otremba, CEO, Access 360 Media, Inc.
Jeff Karnes, VP Marketing and Products, VoloMedia
John Keefer, Director, Business Development, AtomicOnline
Marty Roberts, VP, Marketing, thePlatform
Brett Wilson, Co-founder and CEO, TubeMogul
Michael Goodman, Director, Digital Entertainment, Yankee Group, Moderator

Track III:
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social Networks, Mobile and Games
Mike Buckley, Managing Director, Intel Capital
Kent Godfrey, Partner, Pond Venture Partners
Harshul Sanghi, Managing Director, Motorola Ventures
Georg Schwegler, CEO, T-Venture
Derek Norton, founder and Managing Partner, Watertower Group
Greg Foster, General Partner, Noro-Moseley Partners
Joey Tamer, President, S.O.S. Inc., Moderator

Track IV:
Social Networks & User Generated Media as a Technology Challenge: The Platform, the Content & the Network
Tom Gerace, CEO, Gather
Steven Goh, Co-Founder, Mig33
Reena A Jadhav, Founder, CEO, Nuresume
Joe Marchese, Co-founder and President, SocialVibe.com
Mike More, CEO and Founder, Nabbr
Tim O'Shaughnessy, CEO and Co-founder, LivingSocial.com
Blake Cahill, SVP of Marketing, Visible Technologies
Kelli Richards, President, The All Access Group, Moderator

3:50 PM - 5:00 PM
Track I:
The Television and the PC-Mobile: Technology and Content that Bridge the Digital Consumer Experience
Colin Stiles, EVP, Sales & Marketing, Monsoon Multimedia Inc.
Robert C. Raciti, Ph.D., Senior Vice President, industry advisor, GE Commercial Finance
David Jensen, Partner, IBM Global Business Services
Mark Pascarella, President & CEO, Gotuit Media Corp
Marc Scarpa, CEO, SimplyNew
Braxton Jarratt, CEO, Clearleap
Allison Dollar, CEO, ITV Alliance, Moderator

Track II:
Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale, Part II
Amy Carney, President, Advertiser Sales, Sony Pictures Television
Julian Zilberbrand, VP, Group Director, Technology, Mediavest Digital
Keith Richman, CEO, Break Media
Max Mead, Vice President, PointRoll
Steve Robinson, President, Panache, Moderator
Additional speakers to be announced

Track III:
Social Media as a Content, Advertising and Commerce Platform
Ray Doustdar, Founder & President, TeamDating.com
Matt Edelman, founder and CEO, PeopleJam
Joel Smernoff, President and COO, Paltalk
Chris Dominguez, President, GetBack Media, Inc.
Mike La Rotonda, CEO and Chief Product Officer, Votigo
Moataz Rashad, Founder & CEO, VuFind
Scott Ehrlich, CEO Digiworks, Moderator

Track IV:
Online Video: TV-Broadband Programming, Content & Advertising Innovation
Jason Hirschhorn, President, Sling Media Entertainment Group
Dmitri Ponomarev, Vice President, On Demand, TV Guide Network
Jonathan Heller, Co-Founder and Co-CEO, FreeWheel
Kevin Nalty, Video Producer and Artist, "Will Video for Food"
Mark Dawson, Vice President, Programming Services, ActiveVideo Networks
Alki David, Chairman & CEO, Filmon.com
Mariana Danilovic, Managing Director, Hollywood Portfolio, Moderator

Wednesday, October 29th - Open to all Attendees
5:00 PM - End-of Day Poolside Reception - Loews Hotel
Hosted by DVD Forum

6:15 PM - 8:00 PM
VIP Dinner -
DRM and Content Rights
Co-Hosted by ContentGuard and Digital Watermarking Alliance

Thursday, October 30th
Strategic Investigation of the Issues
9:30 AM - 10:45 AM
Track I:
Content Delivery, IPTV and Internet TV Connectivity - Enabling the Connected Broadband and TV Universe
Jake Buckstead, Director of Business Development, LodgeNet
James G. Hart, Vice President, Sales and Marketing, Mirror Image Internet
Russell Zack, VP of Product Management, Anystream
John Bishop, Senior VP of Business Development and Strategy, Inlet Technologies
David Barron, Senior Vice President, Business Affairs, Administration and Market Development, Brisbane Digital Consulting Group
David Burkhardt, former, VP of Technology Operations, Veoh Networks
Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, Sun Microsystems, Inc., Moderator

Track II:
Advertising Analytics and Social Media, Search, Video Search and HyperTargeting
Tyler Moebius, CEO, Adconion
Jay Kulkarni, CEO and Founder, Theorem
Ian Swanson, founder and CEO, Sometrics
Andrew Monfried, CEO & Founder, Lotame
Todd Parsons, Co-Founder and Chief Product Officer, BuzzLogic, Inc.
Jarvis Coffin, President and Chief Executive Officer, Burst Media
Marissa Gluck, founder, Radar Research, Moderator

Track III:
Advertising, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest
Nicholas Reichenbach, Executive Vice President of Publishing for Magmic Games
Andrew Schneider, Founder & President, Live Gamer
Sean Ryan, CEO, Meez
Derrick Morton, CEO, ourWorld
Rob Seaver, CEO & Founder, Vivox
Karl Mehta, CEO, PlaySpan Inc.
Jamie Ottilie, President and COO, Abandon Interactive
Guy Ben-Artzi, co-founder and CEO, Mytopia
Keith Katz, Chief Marketing Officer, Cellufun
Diane Mermigas, Editor at Large, Mediapost, Moderator

Track IV:
Performance-Based Advertising System – Technology Redefining Advertising Platforms
Steve Jackson, President & CEO, Smashing Ideas
Edward Kim, Chief Executive Officer, Red Bricks Media
Heather Luttrell, President, IndieClick
Payam Zamani, CEO, Reply! Inc.
Roy Shkedi, founder & CEO, AlmondNet
Frans Keylard, Director of Optimization, Widemile
Ron Yurman, President, Short Hills Media Group, Moderator

11:05 AM - 12:20 PM
Track I:
Next Generation P2P Music, TV and Film - DRM, Paid for Pass-Along, Ad-Based and Other Legal Distributed Computing Models and the Entertainment Industries
Bill Wishon, Director of Marketing, Kontiki
Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator
Additional speakers to be announced

Track II:
Advertising Innovation! Broadband, Mobile, In-Game, Social Networks, RSS, Blogs and Podcasts
Greg Hallinan, VP of Marketing, Verve Wireless
Paul Palmieri, President and CEO, Millennial Media
Alicia Morga, CEO, Consorte Media
Diaz Nesamoney, CEO, Jivox
Jim Else, Vice President, Sales, Wizzard Media
Fady Atallah, President/Co-founder, Bluesponge
Tom Walker, Executive Director, Firstborn Los Angeles
Mani Iyer, CEO and Founder of Kwanzoo Inc., Moderator

Track III:
All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising
Jonathan Cobb, founder and CTO, Kiptronic
Frank Barbieri, CEO, Transpera
Chad Cooper, Manager of Marketing & Editorial Content, OVGuide.com
Garrett Law, Co-Founder and Chief Operating Officer, Attention Span Media
Darren Paul, Managing Partner, Night Agency
Gary Gannaway, CEO and Founder, WorldNow, Moderator

Track IV:
Platform Personalization: Video and Audio Preferences, Widgets, Search, Information & Commerce
Kristin McDonnell, CEO, LimeLife Inc.
Vik Jain, co-founder and President/COO, Musicane
Terence Swee, founder & Chief Executive Officer, muvee
Patrick Koppula, CEO, ffwd
Ivan Todorov, CEO, CTO and co-founder, BLITZ
Sarah Szalavitz, co-founder, 7 Robot, Moderator

12:50 PM - 2:00 PM
Track I:
Music Industry Innovates and Morphs: Mobile, Radio, Broadband, P2P, Ad Revenue Concepts, Cable/TV Innovation
Bill Crandall, Music Vice President, AOL
Guy Borgford, Director of Marketing, Real Networks/RollingStone.com
Jessica Steel, Vice President of Business Development, Pandora
KamranV, CyKiK, Spaceland Recordings
Dimitri Villard, CEO, ARTISTdirect
Steve Morin, Director, Product Management, IP Applications, Alcatel-Lucent
David Ray Bean, BeanBag1.com
Paul Verna, Senior Analyst, eMarketer, Moderator

Track II
Personalized TV: Exploring the True Power of IPTV
Mark Evensen, Vice President, Product Development, Entone
Gianluca Ferremi, Chief Marketing Officer, ESPRE Solutions
Anthony Bontrager, Vice President, Business Development, Onecast, Inc.
Sean Barger, CEO, Equilibrium
Nate Williams, VP of Strategy and Business Development, 4Home
Chris Boyer, Assistant Vice President – Internet & Technology Policy, AT&T Services Inc.
Hillcrest, speaker to be announced
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator

Track III:
Social Networks - The Future of Advertising, Marketing HyperTargeting & HyperSelecting - Search, Content and Aggregation
Satya Patel, Senior Associate, Battery Ventures
Lauren Bigelow, General Manager, North America Weeworld.com, WeeWorld
Rebecca Weeks, Director of Business Development, Real Girls Media
Jan D’Alessandro, VP Business Development, TheFind.com
Kevin Barenblat, co-founder, [context]
Joseph Dumont, Managing Partner, Questus
Gregory Kennedy, Global Creative Director, LiveJournal
Brian Solis, Principal of FutureWorks, Moderator

Track IV:
Strategizing the Campaign: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV
David Straus, Chief Executive Officer, WITHOUTABOX
Mike Fitzsimmons, CEO and Founder, Delivery Agent
Terry Dry, President, Fanscape, Inc.
Liz Jones, Vice President of Media & Entertainment, The Hyperfactory
Albin Reif, Founder and CCO, 65 Media
Craig Hill, CEO, Digital Outlook
Jenny Wall, President, Crew Creative
Ron Eigen, Partner, Diligent, Moderator

2:15 PM - 3:30 PM
Track I:
The Widget Economy: The Information, Advertising, Next Generation Digital Consumer Experience
Henry Wong, CEO, Zipidee
Ken Willner, Vice President, Market Development, Zumobi
Chris Cunningham, founder and CEO, appssavvy
Chase McMichael, Founder and Chairman, UNBOUND Technologies
Charles N. Feinn, Co-founder and CEO, MixMatchMusic
Matt Robinson, Vice President of Business Development, Attributor
Gerardo Capiel, Founder and CEO, Gydget
Carnet Williams, Founder & CEO, Sprout
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator

Track II:
Video Metadata Revolution: Unleashing the Value of Video Programming in an On Demand World
Mark Pascarella, President & CEO, Gotuit Media Corp
Ron Berryman, Senior Vice President, GM – FOX Stations Group, Fox Interactive Media
Josh Kline, President & CEO, Secure Path Technology
Eyal Hertzog, founder and chief creative officer, Metacafe
Larry Gerbrandt, Principal, Media Valuation Partners, Moderator

Track III:
Social Media, Web and Mobile Applications - Advertising and Commerce: Monetizing the Interactive Experience
Todd Purgason, co-founder and Creative Director, Juxt
Mike Monello, Director, Campfire
Ben Keighran, CEO, Bluepulse
Aaron Dignan, Founding Partner, Undercurrent
Trey Shelton, founder and CEO, Music Interactive
Kevin Barwin, Vice President of Business Development, Overlay.TV
Oren Michels, CEO/founder, Mashery
Sean F. Kane, Esq., Attorney - Consultant, Drakeford & Kane LLC, Moderator

Track IV:
Contextual Media and Performance-Based Advertising Systems - Broadband and Mobile
Scott Dunlap, CEO, NearbyNow, Inc.
Joe Apprendi, CEO, Collective Media
Yosi Glick, CEO, Jinni
Daniel West, CEO, UNITY Mobile
Jay Highley, Mobile Communications Expert, ChaCha
Dr. David Saad, founder, Chairman, and CEO,Clupedia, Moderator

Coming Digital Hollywood Produced Event Schedule
Time Warner Summit: Politics 2008, October 13 and 14, 2008 - see http://www.digitalhollywood.com/Politics2008.html
Digital Hollywood Fall, October 27-30, 2008, Loews Santa Monica Beach Hotel http://www.digitalhollywood.com/LAFall08Agenda.html
2009 International CES - Including Reinventing Advertising, Game Power and Mobile Entertainment at CES and Digital Hollywood at CES, January 7-10, 2009, Las Vegas Convention Center http://www.digitalhollywood.com/CES2009.html
Media Summit New York, March 18-19, 2009 – see http://www.digitalhollywood.com/MediaSummit.html
Digital Hollywood Spring, Los Angeles May 4-7, 2009
Advertising 2.0, New York, June 2-3, 2009 - http://www.digitalhollywood.com/Advertising08.html